GHItechnologies.com -

Chris E. Kostka
Vice President, Sales
Purdue Pharma

On Business Intelligence... "Whether it is financial, sales or stakeholder related, the need for analysis is a reality in the pharmaceutical industry. Vast amounts of detailed data from disparate sources exist like pieces of puzzle arranged in no particular order. Making sense of this data has been an arduous and time consuming task. The Microsoft based Business Intelligence Solution developed by GHI Technologies has turned our third party data into actionable information. GHI was able to consolidate our data and by using our business rules, piece the puzzle together, displaying a truly cohesive and relevant view of our business activities."

On Customer Relationship Management... "GHI Technologies provided us with an outsourced Customer Relationship Management (CRM) solution that is flexible and modifiable to the evolving nature of our business rules and processes. Along with managing all client touch-points, the solution incorporates both CRM and Xponent Level Data sources, creating a powerful sales and marketing information source. GHI Technologies provides a proactive “call-in” and “call-out” centre that not only responds to the solution related technical needs of our sales force, but also monitors and analyzes activity to anticipate and head off potential issues. Their commitment to customer satisfaction has been instrumental to the on-going success of our CRM initiative"